Our Mission

We aim to be a leading customer – focused insurer in the UAE, offering convenient access to innovative and competitive insurance products across multiple channels to individuals and businesses.

Our Vision

To offer  ‘Simply Better’  insurance solutions for all our customers across the UAE.

Our Values

Integrity – We know trust is fundamental and to be trusted we must remain competent and honest.

Transparency – We disclose all product Terms and Conditions with the use of simple language on our website and at various points of sale.

Collaboration – We build diverse teams to generate better ideas and act as responsible partners with all our stakeholders and regulators to serve the wider interests of society.

Accountability – We recognize that ultimately we are accountable to our shareholders and we focus unrelentingly on maximizing long term shareholder and asset value.