We aim to be a leading customer – focused insurer in the UAE, offering convenient access to innovative and competitive insurance products across multiple channels to individuals and businesses.
To offer ‘Simply Better’ insurance solutions for all our customers across the UAE.
Integrity
We know trust is fundamental and to be trusted we must remain competent and honest.
Transparency
We disclose all product Terms and Conditions with the use of simple language on our website and at various points of sale.
Collaboration
We build diverse teams to generate better ideas & act as responsible partners with all our stakeholders & regulators to serve the wider interests of society.
Accountability
We recognize that ultimately, we are accountable to our shareholders, and we focus unrelentingly on maximizing long term shareholder and asset value.
